The 8 Major Rosé Wine Trends in 2025: How Consumption Is Evolving in France
- Xavier Courpotin
- Sep 23
- 4 min read
Rosé is no longer just a summer wine in 2025, it’s a true lifestyle. Its consumption continues to grow in France, not only during the warm months but throughout the year, driven by curious consumers seeking new oenological experiences. According to the Observatoire du Vin 2024, rosé consumption in France has increased by 6.3% over the past two years, and nearly 40% of households now purchase it regularly.
In this article, we explore the 8 major trends shaping the rosé wine market in 2025, from premiumization to packaging and format innovations, and new drinking practices.
Trend #1: Premiumization and Gastronomic Rosés
Rosé is increasingly establishing itself as a gastronomic wine. New cuvées are evolving toward more aromatic complexity thanks to techniques like barrel ageing, aging on fine lees, or careful grape variety selection. Provence, Languedoc, and Tavel are now producing rosés worthy of a gourmet wine list. According to Vinexpo Insights 2025 (Vinexpo Market Report 2025), nearly 28% of premium rosés are now consumed with meals, up from 15% five years ago.
Trend #2: Organic, Biodynamic and Eco-responsibility
Rosé is aligning with strong current trends toward “ethical wine” and more environmentally responsible consumption: AB labels, Demeter, biodynamic practices, respect for biodiversity. Younger generations account for over 50% of the growth in organic rosé sales in France (FranceAgriMer – Observatoire des vins bio 2024). These wines place value on aromatic balance, the quality of the terroir, and environmental commitment. On The Cusp is collaborating with committed partners to offer a bio and biodynamic cuvée starting in 2026, ensuring a refined and responsible wine that remains premium in quality.
Trend #3: Diversifying Styles and Color Palettes
From the palest rosé typical of Provence to deeper-colored, more structured rosés such as those from Tavel or derived from Syrah, the market is being enriched with a variety of styles and intensity. Skin contact pressing and precise blending of grape varieties are producing wines with fruity, floral, and spicy aromas. According to FranceAgriMer 2025, rosés with more intense color are growing at a rate of +12% annually.
Source : FranceAgriMer, 2025
Trend #4: Sparkling & Effervescent Rosés
Sparkling rosés entice with their lightness and conviviality. Rosé Champagne, rosé Prosecco, or small artisanal mousses are being enjoyed at apéritifs and brunches. Nielsen 2025 reports that sales of sparkling rosé have increased by 18% over one year.
Trend #5: Design Labels and Instagrammable Packaging
Minimalist design, glass stoppers, and recyclable packaging appeal to a connected clientele. According to Wine Intelligence 2025 (Millennial Wine Report 2025), 65% of consumers aged 25-35 choose a wine in part because of its design. On The Cusp focuses on packaging that is elegant and sustainable: print on recycled and recyclable paper for labels, refined glass bottles as part of an environmental protection approach.
Trend #6: Alternative Formats & Portability
Cans, bag-in-box, and lightweight bottles respond to the needs of festivals, picnics, and urban apéritifs. Also, these unbreakable formats are perfect for enjoying by the pool or at a beach picnic. Aluminum formats of 25-33 cl are practical and endlessly recyclable; you don’t even need a glass to enjoy the wine. At On The Cusp, we plan to offer our rosé soon in cans, as well as in 1.5L pouches—also 100% recyclable
Trend #7: Year-Round Consumption & Consumer Profiles
Rosé is becoming a universal wine, consumed all year. Younger generations and women make up the majority of regular consumers. 42% of purchases occur outside of the summer season (Observatoire du Vin 2024 – Vin & Société).
On The Cusp offers a “Tailor-Made Program” that allows consumers to share their preferences for the next vintage.
The idea is simple: our clients tell us how they want the next cuvée to be — from the wine style itself to the bottle design and even the label. Each year, this approach lets us craft a brand-new cuvée that reflects the desires of our community and meets the expectations of savvy rosé lovers.
Distribution of consumers by season
Été : 58 %
Printemps / automne : 25 %
Hiver : 17 %
Source : Observatoire du Vin 2024
While Provence remains the global benchmark for premium rosé, 2025 confirms the emergence of new regions attracting consumers. In France, regions like Languedoc, the Rhône Valley, and Corsica are gaining recognition for rosés with stronger terroir character. Internationally, Italy (rosé Prosecco), Spain (Navarre, Rioja) and even the U.S. (California) are energizing the offering, each with a distinct style. This diversity appeals to consumers in search of discovery and differentiation. For On The Cusp, this openness is a source of inspiration: enhancing our Mediterranean identity while integrating international influences.
Distribution and dynamics of the main rosé-producing regions.
Région / Pays | Production / Part du marché | Croissance & Export | Source |
Provence (France) | 166 M de bouteilles / an, dont 91 % rosé ; ≈ 45 % de la production AOP rosé française | Export +516 % en volume (2010-2020) ; +963 % en valeur (286 M€ en 2020) | Le Monde, Boursorama, Dining & Cooking |
Languedoc (France) | ≈ 33 % des volumes AOP/IGP en rosé (vs 25 % en 2016) | +62 % en valeur aux USA (2021-2022) | Meininger’s, PRWeb |
Vallée du Rhône (France) | Tradition de rosés structurés (Tavel, Costières de Nîmes) | Croissance régulière sur marchés export, niche gastronomique | Inter Rhône |
Corse (France) | ≈ 70 % de la production insulaire en rosé | En progression dans les circuits premium (cavistes, CHR) | Vins de Corse |
In Conclusion: Trends in Rosé Wine Consumption
In 2025, rosé wine is more than ever a key player in the global wine scene. Whether it’s premiumization, the rise of organic and biodynamic cuvées, stylistic diversification, or alternative formats, each trend reflects a profound evolution in consumer expectations.
Rosé is no longer only associated with summer: it has become a wine of gastronomy, innovation, and lifestyle. At On The Cusp, we closely follow these changes to anticipate our customers’ expectations and offer cuvées in tune with the times.
Our ambition is clear: to provide premium, modern, accessible rosé that reflects current trends while asserting our unique identity. Rosé is now a terrain of expression for winemakers and enthusiasts alike. And while trends change, one thing remains: the pleasure of sharing a glass among friends… or a magnum, signed On The Cusp.
Comments