Rosé wine - Market trends and dynamics Rosé is no longer just a summer wine in 2025, it’s a true lifestyle. Its consumption continues to grow in France, not only during the warm months but throughout the year, driven by curious consumers seeking new oenological experiences. According to the Observatoire du Vin 2024, rosé consumption in France has increased by 6.3% over the past two years, and nearly 40% of households now purchase it regularly. In this article, we explore th