On The Cusp,
the wine4friends
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Get ready to sip something extraordinary ? Meet ON THE CUSP our Wine4friends, the southern French Grenache rosé, the wine that makes your taste buds dance with joy.
Straight from the heart of the UNESCO World Heritage wild beauty village of Saint-Guilhem-Le-Désert, our IGP Grenache Rosé is like a postcard come to life where vineyards flirt with olive trees.
Whether you're celebrating in style with a Magnum of On The Cusp to share moment with friends will feel like a mini-festival.
From the sunny, French Mediterranean soils of Languedoc, this rosé wine brings you a perfect balance of elegance and approachability.
The nose ? Think citrusy clementines, pomelos, and a cheeky hint of pepper. On the palate, it's all about fresh, zesty vibes with a little red fruit goodness. Oh, and did we mention it has a finesse that’ll leave you wanting more ?
Bring the vibes, we'll bring the wine !
They tasted it and they loved On The Cusp
Laurent,
If you're looking for a rosé wine that combines finesse, freshness, and outstanding value for money, look no further—On the Cusp is made for you.
This rosé wine originates from the sun-drenched terroirs of southern France...read more
On The Cusp
the genesis
It all started with a BBQ day—French friends, some from California, a few large glasses of rosé, and bam, ON THE CUSP was born !
It all began with a conversation about zodiac signs when a friend mentioned she was between Taurus and Gemini. Our Californian friend jokingly said, "Hey, so you are ON THE CUSP!" which means "on the edge," "on the verge of," or "somewhere in between," depending on the context.
That's when Olivier, one of the brains behind the story, exclaimed, "Cooool, pour me a glass of ON THE CUSP because, well... it’s neither white wine nor red wine, it’s rosé, baby!"
And just like that, from a simple joke, we came up with the idea of launching a new rosé wine brand with a full concept !
ON THE CUSP, the French rosé WINE 4 FRIENDS !
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On The Cusp
why will you choose it ?
100% Rosé, 200% Fun ! A citrusy, peppery, red-fruity delight, kissed by the French Mediterranean Languedoc sun, perfect for BBQs, rooftop parties, or your favorite bar hangout!
Only in Magnums, only for legends, because small bottles are for small moments. Our wine is made for sharing, celebrating, and making memories with friends abd after all a magnum is only 2 regular bottles.
Born in a legendary land On The Cusp is straight from Saint-Guilhem-le-Désert, a UNESCO gem where vineyards, olives trees and history collide for the ultimate French wine experience.
More than wine, On The Cusp is a lifestyle! Serve it chilled, on ice, in cocktails, at weddings, BBQs, or even a wild bachelor party-decked out in ON THE CUSP gear, of course!
Ready to sip the rosé Wine4friends that changes the game ? Join the movement !
On The Cusp
try our cocktails
ON THE CUSP was born at a BBQ party - so naturally, we wanted our wine to bring the same fun, creativity, and good vibes everywhere !
To shake things up, we created a lineup of signature cocktails featuring our Grenache rosé. Perfect for bars, clubs, restaurants—or your own kitchen experiments!
Stay tuned for recipes, mixology masterclasses, and the ultimate ON THE CUSP way of life.
Try this below, sip, shake and...enjoy !
Learn more about wine
become an expert and impress your pals
Welcome to the club of wine lovers but aspiring sommeliers in disguise.
Wanna know everything, more about wine, from grape to glass ?
Check our wine guide and we’re taking you on a sensory journey where you’ll learn to tell the difference between a fine vintage and a “mom’s special” (just kidding… well, mostly).
Red, white, rosé: uncover their little secrets , say no to ruined bottles and we’ll show you how to store like a pro, learn to pair best food & wine (yes, rosé and pizza count too), buy hacks to impress at the party without breaking the bank !
Basically, a wine guide to becoming THE wine guru in your group… or at least to avoid making a fool of yourself at dinner.

Our gift cards
Discover our special offers on gift cards to treat your loved ones. Give them a unique experience with our rosé wine, On The Cusp.
Our loyalty program3
All year long, enjoy our loyalty perks, get our super-exclusive deals and offers, and grab On The Cusp at a buddy-friendly price (no tricks here)!

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For now, we're sorry but we only deliver in France.

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With our unbreakable packaging, your wine travels like a VIP, no matter the distance. Thanks to our top-quality materials, every bottle arrives safe and sound, ready to shine.
And if not yield at us !

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