The Tailor-made-Program by On The Cusp
Co-create our next rosé vintage
Because we want you to spend the best time with your pals at any occasion, we need to know everything about
your taste to bring you the best of ON THE CUSP next year !
So tell us how you want it by answering on the forms beside.
What on earth is the tailor made program ?
At On The Cusp, we love rosé (obviously). But we also love listening.
So instead of hiding in a cellar like wine-geeks with a secret recipe, we thought: why not ask YOU what you want to drink ?
That’s the Tailor-Made Program: you tell us your dream rosé (flavor, color, bottle, label), we gather everyone’s votes, stir the pot (well, the tank), and craft the next customer-driven vintage together.
Keywords sprinkled in: tailor-made rosé, co-created wine, customer-driven vintage.
How It Works
1. Share your cravings
Pale Provence-style rosé ? Juicy & fruit-bomb ? Funky disco label ?
Tell us what color of pink would make you stop scrolling and grab a bottle off the shelf.
2. We crush the answers
We look at all the votes and find the common vibe, the majority taste becomes the heartbeat of the next vintage.
3. You sip it first
Tailor-Made Program members get first dibs on the bottle they helped inspire.
“You vote, we listen, we make, you drink.”
Why bother joining ?
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Be part of the story, not just the hangover.
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Influence the flavor,
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Help us design the bottle,
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Enjoy a rosé reflecting real people’s taste, not just a winemaker’s ego.
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Join a community wine project, the opposite of boring supermarket bottles.
Be part of our community rosé story — a bold wine co-creation where you help shape the flavor, the look, and the vibe of a personalized wine project made by real people, for real people
Do I get my own
personalized bottle ?
Nope. This is a collective adventure. You vote, we blend. One wine for everyone.
What happens with my vote ?
We combine all answers into one
crowd-designed rosé. Think “wine by democracy”.
How do I join ?
Easy: fill in the quick survey (2 minutes, pinky promise).
When do I taste it ?
Once bottled, Tailor-Made Program members get first access. Lucky you.
From vintage 2024 to vintage 2025
Behind the fun, we’re serious about wine. The terroir of Languedoc — playgrounds of grenache, mourvèdre, syrah, carignan, cinsault. Each year, the grapes bring the sunshine; you bring the inspiration.
Together, we make a rosé that’s truly on the cusp of something new. For our rosé wine we selected the grenache variety 100%, but you may enjoy next vintage more rond, more sweet or more spicy, then just tell us your feeling and taste, we'll make it as most of people wishes !
This is your official invitation. Join the Tailor-Made Program and click below to participate:
Go and Co-create next vintage with our On The Cusp team
The Evolution of Our Rosé Label — A Community Design Story
Discover how On The Cusp evolved between the 2023 and 2024 vintages through our community wine co-creation project. From early logo drafts to the final label, every detail was shaped by real people who love rosé as much as we do.
 Fisrt versionLogo for our On The Cusp rosé wine label, first try ! |  Second versionLogo for our On The Cusp rosé wine label, second try ! |  Final versionLogo for our On The Cusp rosé wine label, final version the all team validated, and finally ready for the first bottling...our almost ! |  First label validatedOur first-ever On The Cusp label printed for our rosé wine in magnum (1.5 L) came with a tiny French flag on the side. A small nod to remind everyone: this pink beauty was born in France. |
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 Optimized versionAfter our first customers tasted our On The Cusp rosé 2023 vintage, one thing was clear: the French flag wasn’t showing off enough. So we made it bigger — proudly bigger. |  Label 2024 - Final draftAfter the 2023 vintage, your feedback was clear: the French flag on our 75cl bottle of rosé On The Cusp needed a little more "voilà!" So we made it pop. And this is the result, what do you think ? |