Ah, rosé! That blushing beauty that’s as refreshing as a summer breeze and as versatile as your favourite playlist. But have you ever wondered what makes modern French rosé wines so irresistibly trendy and delicious ? Let’s dive into the vibrant world of rosé, where tradition meets innovation, and every sip tells a story of sun-kissed vineyards, joyful gatherings, and a new generation of French wine brands such as On The Cusp. Why is modern French rosé wines so popular today

Xavier & Olivier the On The Cusp Co-founders - Get the vibes we bring the wine ! Imagine this: you’re at a lively gathering with your best friends, the sun is setting, laughter fills the air, and in your hand ? A glass of rosé that feels like it was made just for this moment. That’s the magic of the On The Cusp wine brand. But what exactly makes it so special ? Why does it stand out in a sea of rosé options ? Let’s dive in and uncork the story of On The Cusp behind this vibra

Rosé wine and Dessert, the food pairing you didn’t see coming Still think rosé is just for salty snacks and barbecue season ? Think again, think more. Rosé wine has a few unexpected tricks up its sleeve, and yes, it can totally hold its own next to dessert. Even better: it’ll surprise your friends for a suprising pair . End of dinner, Sunday brunch, afternoon hangout, chic reception... it fits right in.Often seen as a light, refreshing aperitif, rosé wine actually makes a b

Rosé wine - Market trends and dynamics Rosé is no longer just a summer wine in 2025, it’s a true lifestyle. Its consumption continues to grow in France, not only during the warm months but throughout the year, driven by curious consumers seeking new oenological experiences. According to the Observatoire du Vin 2024, rosé consumption in France has increased by 6.3% over the past two years, and nearly 40% of households now purchase it regularly. In this article, we explore th

After all, you deserve the all story to know everything about On The Cusp: how the idea originated, how we decided to establish this company, how we selected this wine. Everything you need to know to fully enjoy being part of On The Cusp is now no secret to you. La team On The Cusp On a beautiful sunny afternoon, Olivier and I hosted a long BBQ party in my garden with friends from France and San Francisco, California. After several sips of rosé wine served from magnums, our f